Phudu by Dương Trần

Phudu is a sans-serif display typeface inspired by Vietnamese hand-lettering billboards in the old days, that supports a wide range of languages by Duong Tran. As a new way to achieve variable font, the lighterPhudu gets, the extended it becomes, for people to read it easier compared to other lightweight narrow typefaces.

In the progress of learning and crafting types, Duong has always thought about what makes a Vietnamese typeface. If we rewind to the past, we can see a Vietnamese lettering style on the billboard stores, when the artists adapted Latin typefaces and then added marks based on their styles. Among those, there were mostly all-caps sans-serif types played as descriptions or the store's names themself. To make a new easy-to-read and easy-to-get typeface, Duong mixed some of the researched letters from the story above. He doesn't want to just revive the types, he wants to improve them to fit the modern-day styles, but still have "Vietnamese" souls in them. The typeface was named Phudu (phục dựng) - "revival" in Vietnamese, and has a meaning of timeless (quite the opposite of the name when it can be read as "phù du" - ephemeral).

To contribute, see github.com/duongtrtype/DTPhudu