Big Shoulders Display by Patric King

Note

Patric King built Big Shoulders for the City of Chicago's 2019 identity refresh. The condensed proportions are signage DNA: the shapes that survive when you push letters together on a building, a banner, a transit map. It carries the city's architectural cadence: confident, blue-collar, slightly weary. Set Big Shoulders short. It is built for statements that fit in one breath.